Greta Rainbow writes about art books, old MTV shows, digital ephemerality, cringe, Depop, kissing, Catholics, street sounds, translation, matchbooks, radio stations ...


Greta grew up in Seattle, went to school in Montreal, and now lives in New York. Her work has appeared in

the Brooklyn Rail, Cleveland Review of Books, Dazed, Dirt, The Face, the Guardian, Hyperallergic, i-D, InStyle, Interview, Literary Hub, New York Review of Architecture, Nylon, Observer, SSENSE, VICE, Vulture, W magazine, and WNYC, 

among others.

She is the Research Editor at

Bustle Digital Group

and fact-checks on a freelance basis for outlets such as

Artsy, Insider, and On the Media.


see more bylines + projects  / see resume

say hi ; -) currently available for commissions



On Sleep No More / New York Review of Architecture
Meet Dirty Magazine / Interview
Visual artist Jenson Leonard / The Creative Independent
Meet Peter BD, The Phoneless Downtown Curator / Interview
Comic artist Johnny Damm / The Creative Independent
Godpilled: Pronouncing Their Love for the Lord / Editorial Magazine
Jorge de León Archives Our Times On Canvas / Observer
The Syrian Refugees Creating Design From Displacement / The Guardian
Tattoo Project Body Spells / The Creative Independent
Joel Sternfeld’s American Prospects / The Brooklyn Rail
Photographer Pelle Cass / Atlas Obscura
Are Alex Jones and Jacob Wohl Performance Artists? / The Outline
Everyone Is Kissing Tommy Kha / Interview
Considering Gender in the Age of AICAN, the Unhuman Artist / Topical Cream
A Conversation With Hans Waege / Collecteurs
Inside Out and Upside Down: Tibor Kalman / Cooper Hewitt
Housebound: Portraits from the Winter Garden / The Belgo Report


Three Women Shaping the Publishing Industry / Shondaland
That Girl: On Kathleen Alcott’s Emergency / Cleveland Review of Books
Interview with Ann Patchett / Shondaland
Goodreads’ Gamification of Reading / Shondaland
The Dance Floors Where Punk and Disco Blossomed / Interview
The Dynamism of Translated Works / Shondaland
Cookie Mueller’s Collected Stories / W Magazine
Interview with Anna Dorn / Shondaland
Telling the Story of Zimbabwe’s Subversive Creatives / Lit Hub
Sarah Jaffe’s Work Won’t Love You Back / Bustle


Clothing designer Moriah Black / The Creative Independent
Web3 designers Jeremy Karl and Eugene Angelo / Friends With Benefits WIP
The 2021 Fashion Year In Review / Dazed
The Best Looks From The Governors Ball / The FADER
Depop Captions Are Becoming The New Blogs To Read / Nylon


Between Worlds: On NYFF / New York Review of Architecture
The slow sea odyssey of Human Flowers of Flesh / Document Journal
Dream Life: Politics of Desire in Quebec's First Woman-Directed Film / Read Me
VoiceNotesCore: On Joanna Hogg’s The Eternal Daughter / LARB
Meet the Internet’s Favorite Movie Critic / Downtime
Amalia Ulman’s El Planeta / The Face
Filmmaker Isabel Sandoval / The Face
MTV’s Downtown Is a Hyperspecific Time Capsule / Vulture
The Intimate Local History Hidden In High Maintenance / Observer


Lost to the Sands of Time: Ephemerality in the Digital Age / Majuscule
Location Sharing Is A Way of Life / Buzzfeed News
Meet Leia Jospé, Curator of Cringe / W Magazine
Digital Resting Points break the feed / Dirt
The Co-Founders of @press_sf Are Reading Between The Times / SSENSE
Hey Internet DJ / The Brooklyn Rail


Journalist Emma Madden / The Creative Independent
The Rights to Public Sound Space / Hii Magazine
Finding Meaning in Freelancing Outside Validation / Study Hall
Breakups That Broke Us: Michelle Williams and Phil Elverum / InStyle
‘Social Media Manager’ Is A Lot Harder Than It Sounds / Money
A Weekend at CHOP, Seattle’s Police-Free Zone / Bustle

fiction, etc.

Drinks on a Wednesday Night / Angel Food
Three Stupid Girl Love Poems / Hobart Pulp
Toothbrush Horror Story / Hobart Pulp / adapted for the stage in 2024 by Dr. Heidi Rose, Villanova University, Department of Communication

selected fact-checking

He was my high school journalism teacher. Then I investigated his relationships with teenage girls. / Insider
Inside Sam Altman’s world / Insider 
LoveShackFancy built a pretty, skinny, rich-girl dreamworld / Insider
Ethel Cain Is Still Searching For Herself / Nylon
American Girl Founder Pleasant Rowland’s Controversy / Bustle
Glossier’s Emily Weiss: Last Girlboss Standing / Bustle
The Many Faces of Scooter Braun / Insider
Conflicted Congress, revealing lawmakers’ conflicts-of-interest / Insider
Rebekah Neumann Fueled WeWork's Collapse / Bustle

Family Ghosts, a documentary-style storytelling podcast

On the Media, WNYC’s investigation into how the media shapes our worldview

other projects 

The Open Ears Project / WQXR and New York Public Radio
Greta was the digital content producer for the Webby-nominated daily podcast, newsletter, and listening initiative

School Schmool / Quebec Public Interest Research Group
Greta was the co-coordinator and layout designer of the radical student planner and resource guide

All Things McGill / CKUT 90.3
Greta was the host, producer and editor of the weekly show of interviews, music, and news bulletins about the obscure corners of McGill University

The Fine Print Magazine
Greta was an assistant editor and contributing writer to the Montreal-based art, fashion, and ideas publication. She interviewed artists like Tomás Saraceno and Brad Phillips, and edited features like “The Artist and the Subject: Discussing Women’s Place in Art.”