Inside Out and Upside Down


Greta Rainbow was the writer and researcher for this piece, and a Communications & Marketing Intern for the museum
Read on ︎ Cooper Hewitt, Smithsonian Design Museum

Cooper Hewitt is the only museum in the United States devoted exclusively to historical and contemporary design, and is the steward of one of the most diverse and comprehensive design collections in existence—more than 210,000 design objects spanning 30 centuries.



“In the hot weeks of June 2008, patrons of New York restaurant Florent stuffed their pockets with matches, postcards and other ephemera emblematic of the 24-hour diner soon to close, ‘beloved in equal measure by celebrities on the A list and hedonists on the edge.’ The matches that were struck by both Calvin Klein and meatpackers from the factory down the street were designed by M & Co, the graphic and product design consultancy founded by the acclaimed Tibor Kalman.”